{"id":14,"date":"2016-05-06T16:27:40","date_gmt":"2016-05-06T16:27:40","guid":{"rendered":"http:\/\/patrickjacksonpr.com\/?page_id=14"},"modified":"2021-03-24T16:08:15","modified_gmt":"2021-03-24T16:08:15","slug":"books-articles-speeches","status":"publish","type":"page","link":"https:\/\/patrickjacksonpr.com\/?page_id=14","title":{"rendered":"Speeches, Books,  Articles"},"content":{"rendered":"<p>&#8220;<em>Practitioners who help senior managers succeed where they&#8217;re now failing &#8212; in getting supervisors to be the key communicators, in getting frontline\u00a0workers\u00a0to deliver customer delight,\u00a0in designing symbolic actions that illuminate vision\u00a0and\u00a0values &#8212; are the\u00a0ones who&#8217;ll be invited behind the closed mahogany door of the dominant coalition that runs the organization.&#8221; \u00a0Pat Jackson\u00a0<\/em><\/p>\n<p>___________________________________<\/p>\n<p>Now (2021) available from NSPRA: <strong>&#8220;<\/strong><em><strong>Mind the Gap&#8221;<\/strong>\u00a0<\/em> A brilliant review of Pat&#8217;s teachings from his years lecturing and writing for the National School Public Relations Association.\u00a0 This is a crash course on Pat&#8217;s ideas, theories and strategies.\u00a0 And its also FREE!\u00a0 \u00a0<a href=\"https:\/\/www.nspra.org\/products\/mind-the-gap\">https:\/\/www.nspra.org\/products\/mind-the-gap<\/a><\/p>\n<p>___________________________________<\/p>\n<p><strong>Books and Articles<\/strong><\/p>\n<ul>\n<li><strong>Public Relations Practices, Managerial Case Studies and Problems,<\/strong>\u00a0Pearson; co-authors Allen Center, Frank Stansberry, Stacey Smith<\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Tomorrow's Public Relations, PR Journal.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Tomorrow&#8217;s Public Relations&#8221;, \u00a0PR Journal<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Public Relations IS The Marketing Mix, Credit Union Marketing.pdf\" target=\"_blank\" rel=\"noopener\">Public Relations IS the Marketing Mix, Credit Union Marketing<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Practical PR, The School Administrator.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Practical PR&#8221;, \u00a0The School Administrator<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Positioning Schools to Earn Real, Lasting Support, School Administrator.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Positioning Schools to Earn Real, Lasting Support&#8221; The School Administrator<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Animal Rights National Cattleman's Journal.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Animal Rights&#8221; National Cattleman&#8217;s Journal<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Behind the Bylines -- Part Two, PR Journal.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Behind the Bylines&#8221; &#8212; Part Two, PR Journal 1987<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Building Relationships with Patients, The American Academy of Orthopaedic Surgeons.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Building Relationships with Patients&#8221; \u00a0The American Academy of Orthopedic Surgeons, 1988<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Demonstrating Professionalism, PR Journal.pdf\" target=\"_blank\" rel=\"noopener\">Demonstrating Professionalism, PR Journal 1988<\/a><\/li>\n<li>&#8220;<a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Forging Community Alliances to Win Public Support for Schools  Ontario's Magazine for Schools Orbit.pdf\" target=\"_blank\" rel=\"noopener\">Forging Community Alliances to Win Public Support for Schools&#8221;, \u00a0Ontario&#8217;s Magazine for Schools, 1995<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/How Constituency Relations Programs Work ... and Why They Are So Successful, Public Affairs Council.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;How Constituency Relations Programs Work &#8230; and Why They Are So Successful&#8221; Public Affairs Council<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/How to Build Public Relationships That Motivate Real Support, National Association of Secondary School Principals.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;How to Build Public Relationships That Motivate Real Support&#8221; \u00a0National Association of Secondary School Principals<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/How To Position Yourself In a Leadership Role, Michigan PRSA 1991.pdf\" target=\"_blank\" rel=\"noopener\">How To Position Yourself In A Leadership Role, Michigan PRSA 1991<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Let's Lift Our Eyes Above Process and Concentrate On Outcomes, IPR Review 1986.pdf\" target=\"_blank\" rel=\"noopener\">Let&#8217;s Lift Our Eyes Above Process and Concentrate On Outcomes, IPR Review<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Managing Information Overload, Part 1 PRSA Newsletter 1982.pdf\" target=\"_blank\" rel=\"noopener\">Managing Information Overload, Part 1, PRSA Newsletter, 1982<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/P.S. To Pat Jackson's Speech  What is the True Role and Power of the Media 1985 Yankee Chapter PRSA.pdf\" target=\"_blank\" rel=\"noopener\">P.S. To Pat Jackson&#8217;s Speech, What Is The True Role and Power Of The Media, Yankee Chapter PRSA<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Positioning Schools to Earn Real, Lasting Support, School Administrator.pdf\" target=\"_blank\" rel=\"noopener\">Positioning Schools To Earn Real, Lasting Support, School Administrator<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/PR Professionalism, Florida Public Relations Association.pdf\" target=\"_blank\" rel=\"noopener\">PR Professionalism, Florida Public Relations Association<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Practical PR, The School Administrator.pdf\" target=\"_blank\" rel=\"noopener\">Practical PR, The School Administrator<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Public Affairs Handbook, Grassroots - Confrontation, Activists -- Tactics and Instructions.pdf\" target=\"_blank\" rel=\"noopener\">Public Affairs Handbook Grassroots &#8211; Confrontation, Activist &#8212; Tactics and Instructions<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Public Relations IS The Marketing Mix, Credit Union Marketing.pdf\" target=\"_blank\" rel=\"noopener\">Public Relations IS The Marketing Mix, Credit Union Marketing<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Public Relations, Testing Your Corporate Culture, The School Administrator.pdf\" target=\"_blank\" rel=\"noopener\">Public Relations, Testing Your Corporate Culture, The School Administrator<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Raising Our Sights -- The Future of Public Relations Is Within Us, NE Chapter of PRSA.pdf\" target=\"_blank\" rel=\"noopener\">Raising Our Sights &#8212; The Future of Public Relations Is Within Us, NE Chapter of PRSA<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Reputation Management American Vocational Association Journal.pdf\" target=\"_blank\" rel=\"noopener\">Reputation Management &#8212; American Vocational Association Journal<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Research - Phoenix Ball State University.pdf\" target=\"_blank\" rel=\"noopener\">Research &#8212; The Phoenix, Ball State University<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/The Future of Public Relations, Perspectives, Ball State University.pdf\" target=\"_blank\" rel=\"noopener\">The Future of Public Relations, Perspectives, Ball State University<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/The Unforgiving Era, Case Currents.pdf\" target=\"_blank\" rel=\"noopener\">The Unforgiving Era, Case Currents<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/To Get Clout, Get Results, Case Currents.pdf\" target=\"_blank\" rel=\"noopener\">To Get Clout, Get Results, Case Currents<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Tomorrow's Public Relations, PR Journal.pdf\" target=\"_blank\" rel=\"noopener\">Tomorrow&#8217;s Public Relations, PR Journal<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Transcript of Newspapers in Education (NIE) Speech.pdf\" target=\"_blank\" rel=\"noopener\">Transcript of Newspapers In Education Speech (NIE)<\/a><\/li>\n<li><a href=\"http:\/\/patrickjacksonpr.com\/Articles\/Using Issues To Gain A Spot At The Management Table  American Health Care Marketing and PR of the American Hospital Association.pdf\" target=\"_blank\" rel=\"noopener\">Using Issues To Gain A Spot At The Management Table, American Healthcare Marketing and PR of the American Hospital Association<\/a><\/li>\n<li>&#8220;As I See It: \u00a0Businessman&#8217;s View of Partnerships&#8221; NH Partners in Education, 1991<\/li>\n<li>&#8220;Total Relationship Management: A Seamless Once Clear Voice System&#8221; Counselor Insight, Counselor&#8217;s Academy PRSA, 1997<\/li>\n<\/ul>\n<p><strong>At PRSA:<\/strong><\/p>\n<div class=\"pubData\">\n<ul>\n<li>This article relates PRSA Chair and CEO Kathleen L. Lewton&#8217;s thoughts on Pat Jackson.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">\n<\/div>\n<div class=\"pubData\"><\/div>\n<p style=\"text-align: center;\">Source: <strong>SO01 Public Relations Tactics<\/strong><br \/>\nProduct Code: <strong>6C-050125B<\/strong><\/p>\n<div>\n<div style=\"text-align: center;\">Member price:<\/div>\n<div style=\"text-align: center;\">FREE<\/div>\n<div style=\"text-align: center;\">Non-Member price:<\/div>\n<div style=\"text-align: center;\">$4.99<\/div>\n<div style=\"text-align: center;\">Your price:<\/div>\n<div style=\"text-align: center;\">$0.00 (<a title=\"View PDF\" href=\"http:\/\/www.prsa.org\/Intelligence\/Tactics\/Articles\/download\/6C-050125B\/101\/This_article_relates_PRSA_Chair_and_CEO_Kathleen_L\" target=\"_blank\" rel=\"noopener\">View PDF<\/a>)<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<h2><\/h2>\n<ul>\n<li>The Hayden Veteran Affairs Medical Center in Maricopa County, Arizona created the Veterans Medical Leadership Council in 1999 to gain community and business support for veterans\u2019 issues.<\/li>\n<\/ul>\n<p><span style=\"position: absolute; visibility: collapse;\"><br \/>\n<a href=\"http:\/\/tamilsonglyrics.org\/kr\/\">http:\/\/tamilsonglyrics.org\/kr\/<\/a><br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\">Source: <strong>SO01 Public Relations Tactics<\/strong><br \/>\nProduct Code: <strong>6C-120310<\/strong><br \/>\nOrganization\/Author\/Firm: <strong>Dennis John Gaschen, APR<\/strong><br \/>\nIndustry: <strong>Health &#8211; Medical &#8211; Pharmaceutical<\/strong><br \/>\nSpecialization(s): <strong>Community Relations<\/strong><\/p>\n<div>\n<div style=\"text-align: center;\">Member price:<\/div>\n<div style=\"text-align: center;\">FREE<\/div>\n<div style=\"text-align: center;\">Non-Member price:<\/div>\n<div style=\"text-align: center;\">$4.99<\/div>\n<div style=\"text-align: center;\">Your price:<\/div>\n<div style=\"text-align: center;\">$0.00 (<a title=\"View PDF\" href=\"http:\/\/www.prsa.org\/Intelligence\/Tactics\/Articles\/download\/6C-120310\/101\/The_Legacy_of_Pat_Jackson_Lives_Opinion_Leaders_Gr\" target=\"_blank\" rel=\"noopener\">View PDF<\/a>)<\/div>\n<\/div>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: left;\"><\/div>\n<ul>\n<li>After 50 years of innovative, sometimes radical, thinking as a public relations professional, Pat Jackson, APR, Fellow PRSA, focused on a few of the concepts that have made him one of the most highly regarded strategists of the past century. As head of Jackson Jackson &amp; Wagner in Exeter, N.H., he not only counsels a wide range of blue-chip clients, he also publishes the 40-year-old PR Reporter. Here, Jackson talks with Alvin M. Hattal, managing partner of the Hattal Communications Group.<\/li>\n<\/ul>\n<h2><\/h2>\n<p style=\"text-align: center;\">Source: <strong>SO01 Public Relations Tactics<\/strong><br \/>\nProduct Code: <strong>6C-119838<\/strong><br \/>\nOrganization\/Author\/Firm: <strong>Alvin M. Hattal<\/strong><\/p>\n<div>\n<div style=\"text-align: center;\">Member price:<\/div>\n<div style=\"text-align: center;\">FREE<\/div>\n<div style=\"text-align: center;\">Non-Member price:<\/div>\n<div style=\"text-align: center;\">$4.99<\/div>\n<div style=\"text-align: center;\">Your price:<\/div>\n<div style=\"text-align: center;\">$0.00 (<a title=\"View PDF\" href=\"http:\/\/www.prsa.org\/Intelligence\/Tactics\/Articles\/download\/6C-119838\/101\/Pat_Jackson_50_Years_on_the_Front_Line\" target=\"_blank\" rel=\"noopener\">View PDF<\/a>)<\/div>\n<\/div>\n<ul>\n<li>This article summarizes the career of the late Pat Jackson.Source:<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>SO01 Public Relations Tactics<\/strong><br \/>\nProduct Code: <strong>6C-050125A<\/strong><\/p>\n<div>\n<div style=\"text-align: center;\">Member price:<\/div>\n<div style=\"text-align: center;\">FREE<\/div>\n<div style=\"text-align: center;\">Non-Member price:<\/div>\n<div style=\"text-align: center;\">$4.99<\/div>\n<div style=\"text-align: center;\">Your price:<\/div>\n<div style=\"text-align: center;\">$0.00 (<a title=\"View PDF\" href=\"http:\/\/www.prsa.org\/Intelligence\/Tactics\/Articles\/download\/6C-050125A\/101\/The_Public_Relations_Counselor_s_Counsel\" target=\"_blank\" rel=\"noopener\">View PDF)<\/a><\/div>\n<\/div>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: left;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Practitioners who help senior managers succeed where they&#8217;re now failing &#8212; in getting supervisors to be the key communicators, in getting frontline\u00a0workers\u00a0to deliver customer delight,\u00a0in designing symbolic actions that illuminate vision\u00a0and\u00a0values &#8212; are the\u00a0ones who&#8217;ll be invited behind the closed &hellip; <a href=\"https:\/\/patrickjacksonpr.com\/?page_id=14\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14"}],"version-history":[{"count":56,"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":2817,"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/pages\/14\/revisions\/2817"}],"wp:attachment":[{"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}