{"id":86,"date":"2016-05-10T15:05:51","date_gmt":"2016-05-10T15:05:51","guid":{"rendered":"http:\/\/patrickjacksonpr.com\/?page_id=86"},"modified":"2018-03-23T14:02:16","modified_gmt":"2018-03-23T14:02:16","slug":"favorite-speech-stories-jokes","status":"publish","type":"page","link":"https:\/\/patrickjacksonpr.com\/?page_id=86","title":{"rendered":"Favorite Stories & Jokes"},"content":{"rendered":"

\u201cThe objective of public relations is not to win over people \u2026 but to win people over\u201d<\/em><\/p>\n

Part of Pat’s charm in his presentations was the odd (true!) story or related joke he would weave expertly into the content to make a point. \u00a0Here are just a few he would use, kept in a file naturally\u00a0labeled, “stories and jokes”!<\/p>\n

About Human Nature:<\/strong>\u00a0“I was at Glassboro State (now Rowan University) in New Jersey, having received an award from their public relations program. \u00a0I had gone into the men’s room and attempted to dry my hands at one of those machines that blow hot air at you. \u00a0 The directions \u00a0stated: \u00a01) Shake hands of excess water, 2) Press button, 3) lightly rub hands together in hot air. \u00a0Someone who obviously understood human nature had been there before me, for scratched below was 4) wipe hands on pants!”<\/em><\/p>\n

About Media Relations:<\/strong> \u00a0“Media relations \u00a0is unpredictable, often unsettled, like a chimp who escaped from the zoo, found in the library with a copy of the Bible in one hand, and Darwins’ “origin of the species” in the other. \u00a0When asked why he had come there, he said he had been dying to find out if he was his brother’s keeper or his keeper’s brother”.”<\/em><\/p>\n

About Strategy<\/strong>: \u00a0“Abraham Lincoln knew that one can certainly overdo blowing their own horn when he said: ‘What kills a skunk is the publicity it gives itself'”<\/em><\/p>\n

About Unique Selling Proposition:<\/strong> \u00a0“Catholic parish near me plays Bingo in Latin so us Protestants can’t win”<\/em><\/p>\n

About Expectations: \u00a0<\/strong>“Like the young boy who wrote the National Geographic Society — ‘I am studying the world — send me everything you have.”<\/em><\/p>\n

About Expectations<\/strong>: “Man on his knees praying … “and give me good abstract-reasoning ability, interpersonal skills, cultural perspective, linguistic comprehension and a high sociodynamic potential”<\/em><\/p>\n

About Segmenting<\/strong>: \u00a0“Public is ignorant & apathetic. \u00a0If you ask’em why, they say, “I don’t know and I don’t care”<\/em><\/p>\n

\n<\/span><\/p>\n

About Strategy<\/strong>:\u00a0<\/em>“On the Cherwell river which runs through Oxford, you might come across the reserve after punting about half-mile downstream from the Cherwell boathouse. \u00a0As you round the bend towards a weir you will be confronted with the vision of several sunbathing dons rising from the tall grass like great white hippos. \u00a0They very rarely enter the waters but just stand pondering the punts as they pass below or pointing out interesting specimens of bird. \u00a0One don knew more than others what was important when a party of familiar female faces drifted along. \u00a0The other dons grabbed\u00a0their\u00a0newspapers and hid the\u00a0relevant parts. \u00a0This gentleman merely shielded his face and said: “I do not know about you fellows but in Oxford I am recognized by my face.”<\/em><\/p>\n

Raising Our Sights Speech:<\/strong> “In order to change others’ attitudes and perceptions, we must 1st analyze our own. \u00a0And we must be careful that what others see of us is what we intended, that we communicate precisely. \u00a0 \u00a0I got a lovely picture of Scott Cutlip and I taken in New Orleans by one of those college pr majors. \u00a0He worked very diligently with us, asking us to back up, turn this way then face that way. \u00a0When the picture arrived, I \u00a0realized just why he had been so persistent. \u00a0There we both stood, our bald heads gleaming in the\u00a0Louisiana\u00a0sun … under a sign\u00a0that said “Completely Nude Dancing”.\u00a0<\/em><\/p>\n

About How Perceptions Move Through Society:<\/strong> \u00a0“Priest was preaching Sunday sermon with an\u00a0unusually\u00a0big crowd in church. He decided it was\u00a0time to “lobby” for a raise. \u00a0During his homily he ended “<\/em>I make 42 dollars a week and that is not enough”. \u00a0 The Bishop who was\u00a0visiting heard this and decided he too\u00a0should put in a pitch. \u00a0Upon rising for his reflection, he ended his homily with “I make 63 dollars a week and that is not enough”. \u00a0 The organist heard both the priest and the deacon from his bench above. \u00a0When he finished the final hymn he broke into the same homily: “I make 575 dollars a week … and there’s No business like show business….”\u00a0<\/em><\/p>\n

A perception story about Patrick’s bald head: \u00a0<\/strong>“You may think I’m bald. \u00a0Actually, I am a hair transplant donor”<\/em><\/p>\n

About How hard it is to change behavior: \u00a0<\/strong>“It still may be difficult to change what Gates (CIA head 1992) acknowledged is a dep-set penchant for secrecy at the CIA. Asked, for instance, for a copy of the report on the task force on openness, an agency spokesperson declined to provide it yesterday, saying it was “an internal document” and portions were classified.”<\/em><\/p>\n

About The Lens of Perception:\u00a0<\/strong>“In the 1959 Field and Stream, they ran a review of all things, ‘Lady Chatterly’s Lover’. \u00a0You probably wonder why F&S would run a review on this, a book of quite explicit, very graphic sexual experiences between a gamekeeper and the lady of the house? Perhaps you need to see it through their lens … they write: “Although written many years ago, Lady Chatterly’s Lover has just been reissued by Grove Press, and this fictional account of the day-by-day life of an English gamekeeper is still of\u00a0considerable\u00a0interest to outdoor minded readers as it contains many passages on pheasant\u00a0raising, the apprehending of poachers, ways to control vermin, and other chores and duties of the professional gamekeeper. \u00a0Unfortunately, one is obliged to wade\u00a0through\u00a0many pages of extraneous materials in order to discover and savor these sidelights on\u00a0the management of a Midlands shooting estate, and int heir reviewer’s opinion this book cannot take the place of J.R. Miller’s Practical Gamekeeper.”<\/em><\/p>\n

About Building a Message that Meets Many Needs:\u00a0<\/strong><\/p>\n

Nature — The Bear<\/p>\n

1st Person – The Bear & Me<\/p>\n

Passion\u00a0– I Kissed a Bear<\/p>\n

How To – How I Kissed A Bear<\/p>\n

Foreign – How I Kissed a Russian Bear<\/p>\n

Mystery – How I Kissed A Russian Bear for the FBI<\/p>\n

Religious – How I Kissed A Russian Bear for the FBI and Found God<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThe objective of public relations is not to win over people \u2026 but to win people over\u201d Part of Pat’s charm in his presentations was the odd (true!) story or related joke he would weave expertly into the content to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-86","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/pages\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86"}],"version-history":[{"count":12,"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/pages\/86\/revisions"}],"predecessor-version":[{"id":699,"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=\/wp\/v2\/pages\/86\/revisions\/699"}],"wp:attachment":[{"href":"https:\/\/patrickjacksonpr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}