Honoring Pat Jackson

There have been many awards established and tributes given in Pat’s memory.  The recipients of these awards along with other luminaries of the field have eloquently reflected on Pat’s contributions to the profession.  Just some of their remarks follow below.  If you would like to add your reflections to this page, contact us!

  • Patrick Jackson Service to PRSA Award, given by PRSA in honor of our Founder Patrick Jackson, and designed to honor those who have contributed greatly in service to PRSA.
  • The Annual Patrick Jackson Lecture, held by the Counselors to Higher Education (CHE), and given by a member of higher education, typically a college or university leader who has distinguished themselves in their career by building positive public relationships built on the principles espoused by Patrick Jackson.
  • The Pat Jackson Seminar Scholarship is administered by the National School Public Relations Association Foundation and was made possible by the generous donations of NSPRA colleagues and family in his memory. The scholarship covers the cost of a registration to the NSPRA National Seminar.
  • The Patrick Jackson Award, given by the Yankee Chapter/PRSA in honor of our Founder, Patrick Jackson and designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.
  • Jackson-Sharpe Prize given by JJ&W through the International Public Relations Research Conference (IPRRC) and designed to reward academics and practitioners who work together to design thoughtful research useful to public relations practice.

Plus the award that Pat and his firm set up themselves during their 35th year of practice:

  • Jackson Jackson & Wagner Behavioral Science Prize given by JJ&W through the Public Relations Society of America (PRSA) and designed to honor pr educators who have contributed a substantial body of academic research to the practice of public relations.


Reflections on Pat from Recipients and More

“Pat was that rare combination of genius and generosity. He was forever on the forefront of defining and redefining the contemporary practice of public relations. Pat was the most fervent advocate of practicing public relations both as an art and a science, and he forged new ground in terms of establishing our profession as an integral part of the management of businesses, organizations, government and public service. His vision sometimes exceeded our grasp, but he was unceasing in his commitment to teach us and inspire us to take public relations into new realms, new responsibilities. He showed us what public relations could be at its very best, and then by his own professional achievements and his tireless commitment to teaching and lecturing and writing, he helped us learn.

This true genius, when combined with his generous spirit, played an integral role – no,
the integral role – in the development of the Public Relations Society into the organization it is today. He was always there, to chair a blue ribbon task force or counsel on a thorny problem; to help us see our way through an issue or create a new way of doing things. Without his incisive and insightful leadership that continued, full force, long after his term on the national board ended, PRSA today would be a far less successful organization. ”

– Kathy Lewton, Chair & CEO, PRSA, 2001

” Pat Jackson was the prototype of what I think a public relations professional should be. He approached his work as an intellectual – constantly reading, thinking, theorizing and researching about what he did. Pat actively consumed academic research on public relations and related fields, used it in his professional practice and wrote about it in pr reporter. He consistently supported public relations research and education. He and I appeared together on many programs over the years and worked together on a number of projects. I think Pat and I had the perfect symbiotic relationship of a scholar and a practitioner: We learned from each other and changed each other in ways that made me a better scholar and, I think, Pat a better practitioner. I don’t think anyone can ever replace him.
-Jim Grunig University of Maryland, 2001