Speeches, Books, Articles

“Practitioners who help senior managers succeed where they’re now failing — in getting supervisors to be the key communicators, in getting frontline workers to deliver customer delight, in designing symbolic actions that illuminate vision and values — are the ones who’ll be invited behind the closed mahogany door of the dominant coalition that runs the organization.”  Pat Jackson 

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Now (2021) available from NSPRA: “Mind the Gap”  A brilliant review of Pat’s teachings from his years lecturing and writing for the National School Public Relations Association.  This is a crash course on Pat’s ideas, theories and strategies.  And its also FREE!   https://www.nspra.org/products/mind-the-gap

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Books and Articles

• Public Relations Practices, Managerial Case Studies and Problems, Pearson; co-authors Allen Center, Frank Stansberry, Stacey Smith
• “Tomorrow’s Public Relations”,  PR Journal
• Public Relations IS the Marketing Mix, Credit Union Marketing
• “Practical PR”,  The School Administrator
• “Positioning Schools to Earn Real, Lasting Support” The School Administrator
• “Animal Rights” National Cattleman’s Journal
• “Behind the Bylines” — Part Two, PR Journal 1987
• “Building Relationships with Patients”  The American Academy of Orthopedic Surgeons, 1988
• Demonstrating Professionalism, PR Journal 1988
• “Forging Community Alliances to Win Public Support for Schools”,  Ontario’s Magazine for Schools, 1995
• “How Constituency Relations Programs Work … and Why They Are So Successful” Public Affairs Council
• “How to Build Public Relationships That Motivate Real Support”  National Association of Secondary School Principals
• How To Position Yourself In A Leadership Role, Michigan PRSA 1991
• Let’s Lift Our Eyes Above Process and Concentrate On Outcomes, IPR Review
• Managing Information Overload, Part 1, PRSA Newsletter, 1982
• P.S. To Pat Jackson’s Speech, What Is The True Role and Power Of The Media, Yankee Chapter PRSA
• Positioning Schools To Earn Real, Lasting Support, School Administrator
• PR Professionalism, Florida Public Relations Association
• Practical PR, The School Administrator
• Public Affairs Handbook Grassroots – Confrontation, Activist — Tactics and Instructions
• Public Relations IS The Marketing Mix, Credit Union Marketing
• Public Relations, Testing Your Corporate Culture, The School Administrator
• Raising Our Sights — The Future of Public Relations Is Within Us, NE Chapter of PRSA
• Reputation Management — American Vocational Association Journal
• Research — The Phoenix, Ball State University
• The Future of Public Relations, Perspectives, Ball State University
• The Unforgiving Era, Case Currents
• To Get Clout, Get Results, Case Currents
• Tomorrow’s Public Relations, PR Journal
• Transcript of Newspapers In Education Speech (NIE)
• Using Issues To Gain A Spot At The Management Table, American Healthcare Marketing and PR of the American Hospital Association
• “As I See It:  Businessman’s View of Partnerships” NH Partners in Education, 1991
• “Total Relationship Management: A Seamless Once Clear Voice System” Counselor Insight, Counselor’s Academy PRSA, 1997

At PRSA:

Source: SO01 Public Relations Tactics
Product Code: 6C-050125B

• The Hayden Veteran Affairs Medical Center in Maricopa County, Arizona created the Veterans Medical Leadership Council in 1999 to gain community and business support for veterans’ issues.

http://tamilsonglyrics.org/kr/

Source: SO01 Public Relations Tactics
Product Code: 6C-120310
Organization/Author/Firm: Dennis John Gaschen, APR
Industry: Health – Medical – Pharmaceutical
Specialization(s): Community Relations

• After 50 years of innovative, sometimes radical, thinking as a public relations professional, Pat Jackson, APR, Fellow PRSA, focused on a few of the concepts that have made him one of the most highly regarded strategists of the past century. As head of Jackson Jackson & Wagner in Exeter, N.H., he not only counsels a wide range of blue-chip clients, he also publishes the 40-year-old PR Reporter. Here, Jackson talks with Alvin M. Hattal, managing partner of the Hattal Communications Group.

Source: SO01 Public Relations Tactics
Product Code: 6C-119838
Organization/Author/Firm: Alvin M. Hattal

• This article summarizes the career of the late Pat Jackson.Source:

SO01 Public Relations Tactics
Product Code: 6C-050125A