Best of Patrick Jackson
Index
Opening pages
Introduction
Chapter 2 – Role of Public Relations
Chapter 3 – The Profession
Chapter 4 – Behavioral Public Relations
Chapter 5 – Ethics, Trust, Credibility
Chapter 6 – First-of-the-Year Issues
Chapter 7 – PR Strategy and Tactics
Chapter 8 – Total Relationship Management and Customer Service
Chapter 9 – Employee Relations, Organizational Development
Chapter 10 – Research and Evaluation
Chapter 11 – Issue Anticipation, Management
Chapter 12 – Community Relations and Social Responsibility
Chapter 13 – Opinion Leaders and Constituency Relations
Chapter 14 – Communication Tactics
Chapter 15 – E-Tools
Chapter 16 – Media Relations
Chapter 17 – PR Legends