“People want to be served, not sold – involved, not told” This catalog of theories and models are only a handful of those Pat used in his practice. They are, however, some of the most relevant and important ones he used most the time in his speeches and with clients. Some are of his own development (e.g. the PR Behavioral Model). Others are what scholars in the field of communications and behavioral sciences have developed — with Pat's nuanced interpretation to make them understandable to the layperson. Pat's firm continues to use these in their practice on a daily basis, so if you are interested in more information on these or any other topics he may have developed or used, please don't hesitate to reach out to them.
- Three Arenas of Practice
- 4 Behavioral Science Rules
- 4 Steps to Achieving a Successful Organization
- 4 Steps to Public Behavior Change thru PR Campaigns
- PR Strategy for the 90's
- 5 Classes of Influentials
- 6 Levels of Public Relations Activity
- 9 Ways PR Contributes to the Bottom Line Chart
- Behavioral Public Relations Model
- Co-authorship Principle
- Grunig's Paradigm
- Lesly's Paradigm
- Maslow's Hierarchy of Needs
- Meatpaper Planning
- Model for Motivating Employee Behavior
- Modeling Customer Satisfaction
- Pat Jackson's Issue Anticipation Model
- PR Strategy for the 90's
- Prerequisites For a Public Relations Program
- Public Relations short definition
- Strategic Philanthropy
- Strategic Planning Model
- Supervisors-Team Leaders As Communicators
- The Definition of Human Nature
- The Term Public Relations
- Total Relationship Management/One Clear Voice
- As I See It, A Businessman's View of School -Business Partnerships 1991
- Issues Anticipation-Crisis Management For Beginning Professionals for PRSSA